This metaphor inspired a new visual language and tone that was simple and flexible, yet impactful and direct. The “window into creative worlds” helped with storytelling - no matter the emotion or promotion- with a deep understanding of our customers and what they needed to hear, when they needed to hear it. We also added flexibility in the word mark in special circumstances when creative category was an important element.
This identity flexibility (with guardrails of course) - resulted in a broader brand expression for endless creative audiences, while maintaining brand consistency at its core.