The new rebrand - including platform, identity and expression - was built around self-discovery, exploration and a system that can “flex” between parents, teachers and kids, and just as importantly - within the kid demographic - be as appealing to 12 year olds as it is to 4 years olds.
The updated wordmark built upon a simple, legible approach, and along side an energetic expression, offered an opportunity to “age up or down” the vibe with additional elements and visuals (with clear direction and guidance of course)!