NOT YOUR EVERY DAY EVERYDAY DATA COMPANY
Qlik Brand CASE STUDY- BRAND PLATFORM AND EXPRESSION
When Qlik asked for a more defined tone of voice, they also mentioned “reintroducing themselves to the world.” In the saturated “data transformation” advertising space, it was time for a bold move. Though Qlik was considered a global leader in enterprise analytics, their visuals were still rooted in their origins as a quirky upstart. Rather than focusing solely on their ground-breaking technology, there was an opportunity to elevate their message while visually highlighting what their technology can do. That meant connecting with the aspirations and emotions of the people who use their products..